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Mark Boulton

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I've been thinking about this for a while now. What will it mean to design in this industry in the coming years, and how will we, as designers, have to adapt in order to get the most out of it? But before I talk about that, I'd like to talk about design. What is it? More importantly what has it become? And how will it be in the future? What is it? A brief history For many years now, design has been viewed as being esthetic. Design equals How Something Looks. You see this attitude to design in every part of society - clothing design to interior design. Less so in product design, and yes, in web design. Years ago, when the web first went mainstream, we saw designers move to it from a number of industries - architecture, print design and multimedia (CD-ROM and kiosk) design.... (more)